Our Team

Salim Shariff is a father, award-winning digital and communications strategist, and trainer with nearly 15 years of digital experience. He’s managed multi-million dollar ad buys, raised millions of dollars online for progressive causes and candidates, and driven hundreds of thousands of people to take action online and off. 

He started Radicle Digital in 2023 after the birth of his son. Prior to hanging his own shingle, Salim served as the Executive Director of Contest Every Race, a multimillion dollar project of Movement Labs that has recruited over 250,000 potential Democratic candidates to run for office. Salim got his start in politics on the Obama 2012 campaign as deputy digital director in Ohio. After the campaign, he joined the Obama administration as a digital advisor to the Secretary of the Dept. of Health and Human Services, Kathleen Sebelius. He returned to Ohio in 2016 to lead Hillary Clinton’s digital operation there. 

Since Trump’s election in 2016, Salim has committed his career to driving as much progressive impact as possible, working on issues ranging from prison reform to climate change, the 2020 census to addressing the COVID-19 pandemic as equitably as possible. Salim lives in Oakland, CA with his wife Joanne and son Rami.

When he’s not working, you can find Salim discovering the best macaroni in cheese in town, hiking with his family, enjoying live music, and playing video games.